Introducing CAT® WWR

We’re redefining Original CAT Workwear

For nearly a century, Caterpillar® has built a reputation on strength, reliability, and purpose. From worksites to city streets, the Cat name has always stood for products made to perform. CAT WWR evolves that heritage today.

CAT WWR sits at the intersection of heritage and contemporary culture. We create clothing for those who value substance, authenticity, and lasting design. Pieces that feel considered. Built to wear. Designed to stay relevant.

Workwear, redefined.

Avery Ranch Collection

Stylist Mark Avery builds wardrobes for modern icons by looking to the past. His Richmond, Virginia roots instill a deep respect for the "quiet strength" of workwear, a theme that defines his signature red-carpet edge. Avery’s passion for authentic, found-in-the- wild pieces culminates in his latest design venture: a reimagining of classic 1980s Cat® workwear, designed for those who value history as much as style.

Every Piece is Built With Three Guiding Principals

1. Comfort: Modern fits. Premium fabrics. Designed to move with you — from early mornings to late nights.
2. Durability: Reinforced construction, quality materials, and finishes that hold up and wear in naturally over time.
3. Style: Timeless silhouettes grounded in workwear roots, refined for the modern street. Clean lines. Functional details. No excess. CAT WWR delivers a focused, seasonally curated collection designed to integrate seamlessly into your daily rotation.

Be Among the First to Shop the Collection

Get notified when the collection becomes available by signing up for email & SMS notifications. Count down to the launch of our much anticipated Avery Ranch collection with Cat® WWR.